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Book Summary: The Brand Called You
This article is based on the following book: The Brand Called You: “The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press...
Branding – It’s More Than Just Your USP
by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the...
Branding Your Business
Branding Your Business © 2002 Elena Fawkner If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home- based...
Building Your Brand
In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which they land upon and subsequently peruse your site are key to...
Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give...
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Book Summary: The Brand Called You
This article is based on the following book:
The Brand Called You:
“The Ultimate Brand-Building and Business Development
Handbook to Transform Anyone Into an Indispensable Personal
Brand”
By Peter Montoya
Published by Personal Branding Press 2003
ISBN 0967450659
278 pages
What does it mean to consider yourself a brand? When Ralph
Lifshitz wanted to become a famous fashion designer, he
didn’t start by working 24 hours a day designing clothes.
The first thing he did was to change his name to Ralph
Lauren. Branding seeks to create a better perception. Not
a better product. So your role is to make the changes
necessary to create a better perception. The principles for
creating a “Personal Brand” are spelled out in great detail
in “The Brand Called You.” In this book, you will understand,
too, that it’s not enough “to understand the principles.”
What you will need further is the flexibility of mind to
actually adopt and use these
Associated Websites
principles.
This book is about more than helping you survive your first
year of business. It’s also about getting out of your
“survival mode” and turning your business into a consistent
profit-making venture. It’s about reaching the potential
you know your business has. Most of all, it’s about your
branding being as strong as your skills, and making more
money than you ever thought possible.
By: Regine P. Azurin and Yvette Pantilla
http://www.bizsum.com
"A Lot Of Great Books....Too Little Time To Read"
Free Book Summaries Of Latest Bestsellers for Busy
Executives and Entrepreneurs
Mailto: mailto:freearticle@bizsum.com
BusinessSummaries is a BusinessSummaries.com service.
(c) Copyright 2001- 2005 ,BusinessSummaries.com -
Wisdom In A Nutshell
About the Author
Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.
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