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Book Summary: The Brand Called You
This article is based on the following book: The Brand Called You: “The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press...
Brand Your Consulting Business
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear...
Branding for profits
Branding for Profits copyright 2002 Pavel Lenshin General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding...
Branding Your Business To Make More Money
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When...
Building Your Brand
In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which they land upon and subsequently peruse your site are key to...
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Book Summary: The Brand Called You
This article is based on the following book:
The Brand Called You:
“The Ultimate Brand-Building and Business Development
Handbook to Transform Anyone Into an Indispensable Personal
Brand”
By Peter Montoya
Published by Personal Branding Press 2003
ISBN 0967450659
278 pages
What does it mean to consider yourself a brand? When Ralph
Lifshitz wanted to become a famous fashion designer, he
didn’t start by working 24 hours a day designing clothes.
The first thing he did was to change his name to Ralph
Lauren. Branding seeks to create a better perception. Not
a better product. So your role is to make the changes
necessary to create a better perception. The principles for
creating a “Personal Brand” are spelled out in great detail
in “The Brand Called You.” In this book, you will understand,
too, that it’s not enough “to understand the principles.”
What you will need further is the flexibility of mind to
actually adopt and use these
Associated Websites
principles.
This book is about more than helping you survive your first
year of business. It’s also about getting out of your
“survival mode” and turning your business into a consistent
profit-making venture. It’s about reaching the potential
you know your business has. Most of all, it’s about your
branding being as strong as your skills, and making more
money than you ever thought possible.
By: Regine P. Azurin and Yvette Pantilla
http://www.bizsum.com
"A Lot Of Great Books....Too Little Time To Read"
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Executives and Entrepreneurs
Mailto: mailto:freearticle@bizsum.com
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(c) Copyright 2001- 2005 ,BusinessSummaries.com -
Wisdom In A Nutshell
About the Author
Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.
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